PEOPLE HAVE
BEEN ASKING why we don’t ever conduct a reader survey like everybody else.
Well, what they don’t know is that we engage a reputable firm to do surveys for
us every year. This way, we can find out who our readers are and collect their
e-mail addresses so we can sell them to advertisers.
Here, as a
matter of interest, are the salient results of our latest survey conducted on
the first day of this month:
Where our readers live. All over the world, actually. Google Analytics
notes that we have readers in 79 countries from Russia through Europe, Africa,
and Australia to North and South America — even one reader in Cyprus. (Hope you
got your money out of the bank, sir.)
How many readers do we have? At last count, approximately 25,189 1/2
readers. All of them what Google calls “unique,” especially the half reader,
Mr. Hamba Kahle, of Timbuktu, who commented:
“Me no
boat. Me learn speak English good your blog.”
Yes, well,
thank you Mr Kahle. One day you make
good English speak, maybe you get nice boat, too.
What gender are our readers? As it turns
out, 85 percent are attractive blonde women aged between 19 and 29, and the
rest are handsome moneyed men aged 25 to 50.
This audience is an advertiser’s dream.
Okay, we did get three of indeterminate gender but they all came from San
Francisco so it doesn’t count.
We asked readers what they’d like to see more of
in this blog. Here are a few replies:
Ø “I’d
like to see more poetry. There’s never enough
poetry.” — Pansy Thwortleduff, La Jolla,
Calif.
—Okay,
Pansy, here’s our favorite piece, specially for you:
I wish I was a fairy prince,
And if it came to pass,
I’d climb up all the rocks and trees
And slide down on my . . . hands and knees
We can also
do The Tale of Sonia Snell and I Had a Hippopotamus and The Little Sparrow Wot Flew Away to Spain
and also Eskimo Nell by request.
Ø “Why don’t
you give us more destination pieces?” —
Titus Aduxass, Methel Treadwheat, Bucks, UK.
—Because we
don’t like destination pieces and we’re the boss around here so you’re not
going to get any destination pieces.
Ø “I don’t
like the way you pick on magazine editors. You have a reputation for scurrilous
attacks. What makes you do this?” — Hurt Magazine Editor, Floundering, Texas.
—Scurrilous
magazine editors.
Ø “What
about more good news and less bad news?
In fact, more news?” — Fred
Fernackerpan, Woollamoolla, Australia.
—Listen,
buster, we can’t afford to pay reporters AND drink beer. Where are your
priorities?
Ø “What
about quality articles from professional writers, journalists, and authors,
written in good English, rather than the illiterate ramblings of anonymous
bloggers who just want to see their names in print?” — William Weatherby, Sidney, British Columbia.
—Are you nuts? How can an anonymous blogger see his name in
print? Thank about it, man, think about
it. But in any case it’s our policy not
to have to pay for writing of any kind when we can steal it from the Internet
or con bloggers into parting with it for nothing.
ؔHey, how
about more eye candy, man? Why don’t you publish pictures of hot girls in
bikinis and sailor caps?” — Arthur Wurtemann, Las Vegas.
—Arthur,
it’s just not worth the trouble we get from Emily Pankhurst’s girls. Nag, nag, nag,
we never hear the end of it. Anyway, we don’t believe in looking and getting
all excited if we can’t touch.
Ø “Do you
accept bribes for product placement?” —
Montagu Smith, Maine.
—Don’t know
what you’re talking about. If you mean that can of Coke and the Nike seaboots in
the painting of Christopher Columbus’s flagship, we can truthfully say we have
not received any payment yet.
Ø “I suggest
more stories about what cruisers do in the bushes with other cruisers’ wives during
evening beach potluck parties in Baja California.” — Interested, Cabo San Lucas, BC.
—Okay, finally
a good idea. We’ll see what our man in
Cabo can come up with.
Ø ”I’d like
to see useful tips on where best to sell hot items like 2 hp Honda outboards or
small Avon inflatables that fall off the back of a truck.” — Jan
Smithers, Seattle, Wash.
—We have a
friend in LA who takes care of stuff like that for us. He’d like to hear from
you. We can’t publish his name but his initials are Spider Gomez.
Ø “How about
a wine column for weekend sailors?” —
Meredith Blotchett, Toronto, Canada.
—Take port,
Meredith, just port. It travels well. That’s all you need to know.
Ø “What you
need is a doggie column, you know, pets on boats sort of thing, where to poo at
sea, etc.” — Bert Bentwhistle, Miami, Fla.
—Bert, if
you must have a pet, get a damn parrot.
Ø “ Please
do some articles on How to Please She Who Must Be Obeyed.” — Mike Falglitch,
Little-Mudglop-by-the-Ditch, Kent, UK.
—Forget it,
Mike. It’s impossible. Sail singlehanded.
(And so it
goes on. In summary, we’d have to say that this year’s survey was just as
useless as ever and a complete waste of time. But it keeps advertisers happy.
Apparently they like editors to keep in touch with readers. We’ll have to get
an advertiser some time, and see if that is true.)
Today’s Thought
People do not deserve to have good writing, they
are so pleased with bad.
— Emerson, Journals
Tailpiece
In-depth
research undertaken in Britain has revealed the following stages of progress of
a new high-tech project:
1 — Wild
enthusiasm
2 —
Disillusionment
3 — Panic
4 — Search
for the guilty
5 —
Punishment of the innocent
6 — Reward
of the uninvolved
(Drop by
every Monday, Wednesday, Friday for a new Mainly about Boats column.)